Explainer video for Relay42

We had a pleasure to collaborate with Relay 42 and create an explainer video for the AI platform they developed – Intelligent Journey Orchestration. It is a data-driven marketing strategy that mirrors customer behavior across all channels to deliver true one-to-one personalization in real time throughout the entire customer journey.

Our part included storyboard creation, development of an animation style and video production itself. The flat and minimalist graphic style was based on Relay 42 brand guidelines only refreshed a bit and for a more personalized and natural feel we added textured elements.

Storyboarding process

Graphical process

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